Apple’s Revolutionary XR Headset and iOS 17 Unveiled at WWDC 2023
At the prestigious 2023 Worldwide Developers Conference (WWDC), Apple’s visionary announcement stole the limelight: the introduction of the Apple Vision Pro, an exceptional XR (mixed reality) headset. A groundbreaking move in the VR and AR headset arena, the Vision Pro is slated to push the limits of spatial computing and offer an unrivaled user experience. […]
Has the AR Industry Already Been Conquered by Magic Leap?
If there’s one word that aptly sums up augmented reality (AR) developer Magic Leap, it would be “mysterious.” The tech enigma has managed to raise billions of dollars from many of Silicon Valley’s most prestigious tech companies without any actual product available on the market. But as more of Magic Leap’s ambitious plans become revealed, […]
DeepFrame Wants You to Ditch Your AR Glasses
Out of all of the technologies of the future, augmented reality (AR) feels the most disconnected from a consumer standpoint. Unless you’re attending new tech conferences or have a buddy in AR, getting to play with cutting-edge (or any) AR is rare for the average consumer. Pokemon Go was a huge success partially because of […]
Apple Buys German Startup That Will Make Its AR Unstoppable
“The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone,” Apple CEO Tim Cook told The Independent back in February. “I think AR is that big, it’s huge.” By June’s Worldwide Developers Conference, the company put its money where its […]
Google and YouTube Team Up for a New Virtual Reality Format
It seems like the virtual reality hype has subsided somewhat these days, replaced by a surge of enthusiasm for augmented reality. Apple, Google, and Facebook are placing their bets on AR as the next world-changing tech innovation, pushing their VR aspirations to the back-burner. The general public just isn’t sold on VR yet, perhaps in […]
Facebook Unveils Augmented Reality Platform at F8 Conference
Ten years after Facebook launched its game-changing Platform, the company is looking ahead to its next big conquest: augmented reality. “If you take one thing away from today, this is it,” said Mark Zuckerberg on Tuesday in his keynote address at the annual F8 conference. “We’re making the camera the first augmented reality platform.” The […]
Developer Highlights From the Google Pixel Event
Yesterday’s Pixel event was a big deal for Android app developers and Google app users, giving a glimpse of the upcoming hardware coming out over the next year as well as a strong indication of the direction Google is headed as a company. Here are a few of the biggest news items that surfaced during […]
Baidu Betting Big on Augmented Reality as Mainstream Feature
Baidu has announced that they’ll soon be launching DuSee, an augmented reality platform, to join their fleet of mobile services. While Baidu’s image recognition software is known for being somewhat rough around the edges and early previews of DuSee have some rough edges of their own, the fact that a major Chinese company is launching […]
Pokemon Go Underscores Public Desire for Augmented Reality
When Matthew Blake, a 14-year old suffering from autism, finally began reaching out to his peers and socializing, his mother never expected that the source of his “cure” would be so simple. The cure, needless to say, is Pokemon Go — the latest craze sweeping the tech industry and sending iPhone app developers scrambling for […]
Microsoft the Latest Tech Titan to Enter the VR Space
Virtual reality (VR) is a hot topic among mobile app developers these days. We’ve lead panels on the technology with investors worldwide and seen some of the latest and greatest new technology at SXSW. Now, even Microsoft is getting into the VR game through the aggressive expansion of HoloLens, their “mixed reality” headset. Microsoft’s device […]