5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
Facebook Launches “Lite” Messenger Version For Old Devices
Designing for a cross-platform world can be difficult for startup app developers, especially when you consider the severe limitations of “legacy” devices compared to the incredible computing power, memory and storage capacity of the smartphones now considered standard by the US public. Facebook recently launched a standalone app for messenger users on older devices, showing […]