5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
How and Why to Create User Personas for your App
User personas are one of the most mysterious parts of the app user experience (UX) design process for non-designers. They’re also one of the most important parts of app development, and apps that reference user personas throughout all stages from idea to launch are much more likely to succeed. Stereotypes are never a good thing. […]