How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
Eat, Sleep, Code, Recharge: Downtime Matters for Developers
The iPhone app development community, more so than other industries, places an extremely high value on efficiency and commitment to the craft. The ideal coder spends virtually every waking moment working through difficult engineering challenges and building digital products. The ideal mobile app coder doesn’t waste time cooking — instead, they drink soylent. They don’t waste […]
Decoding Healthcare: Congress Pushing for Medtech Progress
iPhone app developers have been pushing for MedTech for years. The value modern, mobile software offers in the healthcare arena is obvious, especially considering the US medical industry’s reputation for high bureaucracy and steep costs. While the vast majority of American don’t know about it, Congress has been slowly but surely pushing for MedTech advances […]
The next Unicorn Sharing Economy App Will Sell By-Products
By-products are a huge problem in the global economy, on both the large and small scale. Six hot dogs in a package and eight buns in a bag? Chances are the leftovers get wasted. A plane crosses the Atlantic with ten empty seats? You can practically smell the money burning. Basecamp co-founder Jason Fried wrote […]
iOS vs Android: How to Create a Compelling UI
One of the biggest misconceptions about UI design from newcomers to mobile app development is the idea that apps can simply be “copied over” to other platforms. Unfortunately, the truth is much more complicated — even on the surface level, Android and iOS differ in subtle but key ways when it comes to UI and […]
Explain Like I’m Five: UX vs UI vs Graphic Designers
You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?” Of all the roles in a mobile app development company, the roles of the various types of designers are often most confusing to newcomers. In this post we’ll explain the difference between UI, UX, and graphic designers. More importantly, we’ll […]
4 Lessons Startups Can Learn from Small Businesses
According to CB Insights, only 1.28% of startups become unicorns. Does that make the other 98.72% failures? Hardly. In startup culture — and even more so in venture capital culture — there’s a tendency to overlook the value of thinking small. While it’s true that a business model that can’t scale to a billion dollar business […]
Conversion, Statistics, Data: It’s All about Happy Users
Communication between PMs, developers, and designers can at times resemble a peace summit between three tribes, with each speaking a different language and holding different ideals. In a recent post to Medium, Facebook product designer Julie Zhuo proposed a few ideas to help project managers and iPhone app developers mesh with designers. Among those […]
How to Use Notifications to Retain Mobile App Users
I don’t believe I’m alone when I say that at least half the apps on my phone only reach me on a daily basis through notifications. Surely I’m also in good company when I say that apps that don’t use notifications properly are, at best, a serious nuisance. That isn’t to say that notifications are […]