Strategies for Re-Engaging Dormant App Users and Boosting Long-Term Retention
After reading this article, you’ll: Understand why and how users become dormant in apps, including common drop-off triggers like onboarding friction and confusing navigation, enabling better segmentation and targeted re-engagement strategies Master the various channels and techniques for re-engaging dormant users, from personalized push notifications and email campaigns to retargeting ads and UX improvements, with […]
Fighting Churn: Localytics Solves Problem for App Industry
Getting users to download an app is notoriously difficult for San Francisco mobile app developers. Getting them to stick around for the long haul is even trickier. Even an enthusiastic user has dozens of other apps competing for their digital attention span, and the average app loses around 80 percent of signups. The “churn” in […]