Strategies for Re-Engaging Dormant App Users and Boosting Long-Term Retention
After reading this article, you’ll: Understand why and how users become dormant in apps, including common drop-off triggers like onboarding friction and confusing navigation, enabling better segmentation and targeted re-engagement strategies Master the various channels and techniques for re-engaging dormant users, from personalized push notifications and email campaigns to retargeting ads and UX improvements, with […]
PayPal Splits from eBay Creating a Mobile FinTech Powerhouse
PayPal recently started trading as a standalone entity on the Nasdaq, marking its official split from eBay. In recognition of the occasion, PayPal’s CEO, Dan Schulman, shed some light on the company’s revamped strategic outlook. There were three key takeaways from Schulman’s Q2 earnings call: Mobile is a top priority. Schulman envisions a future in […]
iBeacon Becomes a Fixture in MLB Ballparks
Baseball season has arrived, and Major League Baseball parks are abuzz with delighted fans celebrating the return of the grand old game. However, in 20 of the 30 MLB stadiums, there’s something beyond peanuts and Cracker Jacks enhancing the fan experience: iBeacon positioning technology. iBeacon is a new device developed by Apple to enhance the […]