5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How to Build Secure Mobile Apps That Keep User Data Safe
VR may have ruled the product side of this year’s SXSW Interactive, but security was the public issue most on the minds of iPhone app developers. The recent Apple vs. FBI court case over encryption very much drew security to center stage, with President Obama commenting that “this notion that somehow our data is different […]
4 Mobile App Metrics your Startup Needs to Know
Developing a high-quality iPhone app is just the beginning of the battle; once your iPhone app hits the Apple App Store, fine-tuning the product management side of your startup becomes the name of the game. For design-minded iPhone app developers, this is easily the hardest part of the growth process. How do you know if […]