The Importance of Intuitive Navigation in Mobile App Design
After reading this article, you’ll: Understand the critical importance of intuitive navigation in mobile app design, including its impact on user experience, engagement, and overall app success. Learn about common navigation patterns in mobile apps, such as tab bars, hamburger menus, and gesture-based navigation, and how these can be leveraged to create familiar and user-friendly […]
Tech and Politics Meet at Innovations in Silicon Beach Event
With technological innovation accelerating at an astonishing pace, it can be hard to tell the opportunities apart from the dangers. Humanity is poised to make some big strides in the years ahead. But headlines about things like the Equifax hack and Elon Musk’s warnings of an AI apocalypse stir the public’s anxieties about tech. Our […]
5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
The Basic Principles of Good App Design
Design decides if your users stick around. Design determines when your startup will become profitable. Like it or not, design is king in the app economy. So, what does good app design look like? Can the elements of good app design be defined, or is it more of a “you know it when you see […]
Top 10 Reasons Your App Might Be Rejected from the App Store
Making apps is hard. Waiting for apps to be approved by the apple app store? Nerve-wracking. For developers, the biggest frustration with the App Store review process is that apps are often returned as soon as an issue is found, rather than receiving a top-to-bottom check the first time around. For example, an app returned […]
iOS vs Android: How to Create a Compelling UI
One of the biggest misconceptions about UI design from newcomers to mobile app development is the idea that apps can simply be “copied over” to other platforms. Unfortunately, the truth is much more complicated — even on the surface level, Android and iOS differ in subtle but key ways when it comes to UI and […]
Figma is Google Docs for App Designers
Google Docs has been a part of the app developer toolbox for almost ten years now. The real-time editing, team collaboration, version control and commenting features all enabled by a cloud-based web app structure have revolutionized businesses from Mom-n-Pop storefronts to London mobile app development companies. …So what’s holding up the cloud revolution for other […]
Startup Applies Tinder UI/UX to the Democratic Process
In a political season where it sometimes feels like everybody and their brother has run for the Republican presidential candidacy, Voter, a startup touted as “Tinder for the government,” brings a fresh breeze of simplicity to the decision-making process — on the voter’s end, anyway. Like any successful iPhone app developer, Voter looked at a […]
Twitter Developers Exchange Stars for Hearts
Twitter turned ten this year. Like dog years, startup years tend to fly by quickly — as any experienced iPhone app developer will be quick to report. As growth slows down compared to industry competitors like Instagram and Facebook, Twitter is experiencing some very public growing pains. With over 300 million users, Twitter may not […]