How the Psychology of First Impressions Defines Startups
Making an app is, in many ways, like preparing a good meal — long hours of preparation for something consumed in the blink of an eye. Mobile app developers and UI designers labor endlessly on the home screens and initial on-boarding experience because the data shows that users judge whether or not to abandon an […]
3 Growth Hacking Tips to Grow Your Mobile App Startup
Growth hacking has quickly become a popular buzzword in the startup community. Unfortunately, it’s not necessarily become popular for all the right reasons. Before we get into our tips, let’s dispel the biggest myth many mobile app developers have about growth hacking: the idea that it’s “easy.” When an iPhone app developer hears the word […]
How to Build Secure Mobile Apps That Keep User Data Safe
VR may have ruled the product side of this year’s SXSW Interactive, but security was the public issue most on the minds of iPhone app developers. The recent Apple vs. FBI court case over encryption very much drew security to center stage, with President Obama commenting that “this notion that somehow our data is different […]
How Healthcare Apps Will Revolutionize the Medical Industry
App developers have solved a lot of problems in the last five years. Transportation? Uber. Travel? AirBnB. Banking? The list is too long to even start. One problem that the tech industry has been slow to tackle, however, is the healthcare industry. Fitness wearables are on the rise, and some on-demand house call services for […]
What Will User-generated Virtual Reality Look Like?
Virtual reality dominated the stage at this year’s SXSW Interactive, leading many mobile app developers to place bets on where the technology will take us over the next decade. Applications in gaming and education are obvious, but one less defined prediction may offer the biggest revenue potential to app developers: user-generated VR. To understand what […]
Obama’s SXSW Speech Underscores Encryption Uncertainties
Technology and politics are two of the most complex sectors in the national economy. Huge portions of the population can’t tell you what an electoral college is, or even name the mayor of their town. Outside the community of iPhone app developers — of which their are not nearly enough to meet demand — the […]
Virtual Reality Is Here. What Does That Mean for Developers?
SXSW Interactive is unpredictable. The eclectic mix of startups, brands, corporations, app developers, and media changes every year, with the only constant being a sense of playful innovation. One other thing that never changes, though, is the tendency for what’s trendy at SXSW to become trendy with the general public within the year. (Think Twitter, […]
SXSW Interactive 2016 Wrap-up: Emerging Tech & Mobile Trends
SXSW Interactive has an uncanny knack for guessing what’s next in tech. Ever since Twitter caught on like wildfire at the 2007 gathering, throngs of iPhone app developers have migrated south each year to get in on the ground floor of the latest tech innovations. (And consume a lot of craft beer and Texas BBQ.) The […]
Value & Monetization: A Tricky Balance for App Developers
It goes without saying that when it comes to providing a service, more value equals more money. It’s an equation that has held true since the very first financial transaction — that is, until the mobile economy began turning everything on its head. These days, iPhone and Android app developers find themselves in a much […]
What Makes Startups Different From “Normal” Businesses?
First-time entrepreneurs and iPhone app developers often want to know what exactly makes startups different from regular businesses. Especially for those with backgrounds in “traditional” business growth, the differences can be confusing. It may surprise you to hear that the answer isn’t simply that startups are more tech-based than regular businesses. Although most startups do […]