The next Unicorn Sharing Economy App Will Sell By-Products
By-products are a huge problem in the global economy, on both the large and small scale. Six hot dogs in a package and eight buns in a bag? Chances are the leftovers get wasted. A plane crosses the Atlantic with ten empty seats? You can practically smell the money burning. Basecamp co-founder Jason Fried wrote […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How to Make Hires as a Non-Technical Founder
Whether you’re an iPad app developer looking to hire a designer or an entrepreneur looking to hire a coder, finding and vetting talent is no easy task. Especially when the specialty you’re hiring for is something hard to judge like backend coding, how can you be sure you’re hiring the right person for the job? […]
The Cult of Failure: Why Startup Culture Celebrates Mistakes
One failure is bad. Two is questionable. Three indicates persistence. Beyond that? Unstoppable. One of the most confusing things about startup culture, from an outsider’s perspective, is the tendency to celebrate failure. Just browse Medium, Twitter, or anywhere else where iPhone app developers and entrepreneurs air their opinions, and you’re sure to come across dozens […]
Huawei, Humai, and the Quest for Immortality Through Tech
In a fascinating report to Bloomberg, Huawei spokesperson Kevin ho described the company’s ongoing investments in an idea that may strike the general public as outlandish: immortality. Specifically, the company believes that mobile app developers will one day be able to design products that allow users to live on in the digital world through a […]
Explain Like I’m Five: UX vs UI vs Graphic Designers
You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?” Of all the roles in a mobile app development company, the roles of the various types of designers are often most confusing to newcomers. In this post we’ll explain the difference between UI, UX, and graphic designers. More importantly, we’ll […]
App Store Review Process Cut by More than a Third
New data from AppReviewTimes.com indicates that review times in the Apple iOS and Mac app stores are down approximately a third in both categories, prompting widespread approval from iPhone app developers excited about faster and more frequent app update possibilities. As of this writing, the Mac App Store average review time was down to 1.17 […]
Conversion, Statistics, Data: It’s All about Happy Users
Communication between PMs, developers, and designers can at times resemble a peace summit between three tribes, with each speaking a different language and holding different ideals. In a recent post to Medium, Facebook product designer Julie Zhuo proposed a few ideas to help project managers and iPhone app developers mesh with designers. Among those […]
How Much Equity Should Early Startup Team Members Get?
In a particularly emotional segment of the popular podcast Startup by Alex Blumberg, two co-founders discuss how much equity each party “deserves” based on their skills and contribution to the company — and the huge disparity in what each considers fair almost tears the team apart. The scene is particularly powerful because, rather than discussing […]
Apple Watch Apps Blaze the Trail for Wearable Developers
The Apple Watch has been on the market long enough now that it’s begun to lose the new gadget glow. This is good for iOS and Apple Watch developers. Soon it will have completed the transition from “toy” to “tool,” offering developers much more long-term value in building relationships with users. Early apps for the […]