Side Projects and the Art of Solving User Problems
Content marketing trumped traditional banner ads on desktop and mobile because it offered something that actually got user’s attention: value. On desktop, iPhone app developers and startup founders blog about their knowledge to both help the community and bring like-minded people to their brand. On mobile, integrated content helps third-party brands reach users in a […]
3 Ways Startups Can Survive and Thrive after Being Acquired
For every startup iPhone or Android app developer that dreams of growing their company into the next Facebook or Instagram, there are dozens more with a more humble goal: acquisition by a larger company. Big exits are a major success for mobile app developers, but getting acquired doesn’t always translate to success for the company […]