Boost Your Brand With These Tips From Our CEO and Other Business Leaders
Connecting with potential clients and customers can be a vexing conundrum. In a recent article for ReadWrite, author Frank Landman dives into this subject and takes a look at how business leaders like our CEO are rising above the noise to produce brands that stand out. On Authenticity and Emotion The established platforms for digital marketing have […]
Getting Your App Idea off the Ground: Zero to Critical Mass
Getting your app idea off the ground is similar to getting a rocket into space. Both are risky. Both take an enormous amount of fuel to reach their goal. And unfortunately, both crash and burn without careful planning. When startup founders look up and see big brands like Instagram and Facebook floating effortlessly across the […]
How to Reach Evangelist Users by Breaking All the Rules
This year’s Apple Design Awards are live, featuring as usual a diverse mix of iPhone app developers across a variety of markets. While the apps themselves couldn’t be more different, they all have one thing in common — a design tied directly to their core mission and a marketing strategy that effectively reaches their ideal […]
How to Market Your Startup for Maximum Discoverability
If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]