What Does It Really Take to Succeed as an Entrepreneur Today?

Is it possible to break down the recipe to entrepreneurial success into its key ingredients? This is the exact topic that Rhett Power, entrepreneur and business coach, tackles in his latest article for Inc., “Is Entrepreneurship Getting Harder? 5 Ways to Be Successful in the Digital Age”. Marc Fischer, our very own CEO and co-founder, is […]
Liquidation Preferences and Why They Matter for App Developers

Founders tend to be a passionate group focussed strongly on the nuts and bolts of their product or service. When it comes time to raise venture capital, it’s easy to just say “yes” to anything and everything that presents itself. The problem is that shares of a company aren’t all created equal, and startups often […]
VR and EdTech Could Help Shrink the Class Divide

America has a class divide problem, and nowhere is that problem more apparent than in the school system. Programs like Teach For America work against the odds, but the facts remain: students born in the right places with the right level of family stability and income come out far ahead of those without. The question […]
Should Startup Founders Split Equity Equally?

Equity feels imaginary for some early stage startups. Far from splitting up potential shares, the prospect of turning a profit is daunting enough. Many founders opt to avoid conflict and simply split equity evenly, allowing them to commit 100% of their talent to the project without feeling cheated or left out. The question for iPhone […]
Pokemon Go Underscores Public Desire for Augmented Reality

When Matthew Blake, a 14-year old suffering from autism, finally began reaching out to his peers and socializing, his mother never expected that the source of his “cure” would be so simple. The cure, needless to say, is Pokemon Go — the latest craze sweeping the tech industry and sending iPhone app developers scrambling for […]
Top 10 Reasons Your App Might Be Rejected from the App Store

Making apps is hard. Waiting for apps to be approved by the apple app store? Nerve-wracking. For developers, the biggest frustration with the App Store review process is that apps are often returned as soon as an issue is found, rather than receiving a top-to-bottom check the first time around. For example, an app returned […]
How to Market Your Startup for Maximum Discoverability

If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]
Idea vs Execution: Why Ideas Are Valuable but Action Is Gold

Have a great iPhone app idea? Good — that’s the starting point of every successful startup in every mobile app development company, including big names like Snapchat and Instagram. Unfortunately, iPhone app ideas are only worth as much as the founder is willing to commit to make them a reality. Even if you’ve successfully developed […]
Why You Need a Co-founder and Where to Find One

Partnering with a capable co-founder may not be a requirement, but it’s strongly suggested by leading venture capitalists. Investor Paul Graham famously listed single-founder team structures as one of the leading causes of startup failure. Any iPhone app developer can tell you that the road to startup success is challenging emotionally as well as logistically, […]
How to Future-proof Job Titles in Your Startup

In established mobile app development enterprises, the question of who gets what title is relatively simple. The most experienced iPhone app developer is obviously the senior iOS developer. Who’s most qualified to manage big-picture company growth? That’d be the CEO. …But for early-stage startups, the question of roles and titles is a little more convoluted, […]