Using Push Notifications to Encourage Healthy Behaviors in Health Management Apps

Using Push Notifications to Encourage Healthy Behaviors in Health Management Apps In an age where technology has become a prevalent part of our lives, it can be harnessed to foster healthier behaviors, especially through health management apps. One feature these apps can utilize to significantly improve user health outcomes is push notifications. These notifications serve […]

5 Problems That Drive User Churn (and What to Do About Them)

Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]

Apple Watch Developers “Chasing the Dream”

Even though the Apple Watch is facing an uncertain future, a growing number of Apple Watch app development professionals are working on software for the device. The hope, according to a recent article published on the Cult of Mac website, is that the release of the device will trigger a repeat of the early glory days […]

Amazon Launches Developer Friendly SNS Push Messaging Service

Push messaging is a must have for any app that depends upon user engagement for their success. Unfortunately, from a technical standpoint push messaging systems are a pain for mobile developers to integrate, maintain and update. Deploying a cross-platform push messaging solution is an issue that has remained a complex and time-consuming for the Android […]

AppGratis Dealt Another Knockout Punch by Apple

In a stunning display of kicking a man while he’s down, Apple decided today to kill off AppGratis’ ability to send push notifications to their 12 million users. Earlier this month Apple stunned the iPhone app developer community by deleting AppGratis, a popular iOS app discovery platform from the iTunes app store. Existing users of […]