Gamification in Mobile Apps: Boosting Engagement and User Retention
After reading this article, you’ll: Understand the psychological principles behind gamification, such as motivation, rewards, dopamine, and intrinsic vs extrinsic motivation, and how these drive user engagement and retention in mobile apps. Learn about common gamification elements used in mobile apps, including points, badges, leaderboards, challenges, storylines, and avatars, and how these tap into human […]
Screen Addicts Kick the Habit Using the Onward App
A lot of the mobile app development companies in the usa we know like to believe that their apps help to improve users’ lives. They also want to create something that will become a part of people’s everyday routine. But what happens when people get too sucked into their screens? We all have experienced that familiar […]
How to Pitch Your Startup and Get Investment Capital
In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself in a situation most iPhone app developers would kill for: meeting one-on-one with investor Chris Sacca (of Twitter, Instagram, etc.) to pitch his app idea. Unfortunately, the meeting didn’t go as planned — to put it lightly, Blumberg crashed and […]
Ninety-Nine Problems: the Psychology of Mobile App Pricing
Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]