On-demand Service Startups Start Targeting the Suburbs

Food delivery startup Farm Hill announced their intention to expand into San Francisco last week, which doesn’t sound like hot news until you look at the context — specifically, the expansion “into” rather than “out of” a city. Farm Hill is backed by high-profile VCs like SOMA Capital and associated with Standford’s accelerator StartX. Regardless, rather […]

Uber Trying to Win Back Their Most Valued Resource: Drivers

Uber, like any sharing-economy mobile app developer, has two main resources: workers and customers. This may sound simplistic, but it’s actually a tricky and unique balance in the on-demand startup industry, compared with worker and consumer relations in more traditional companies. When a mobile app becomes the interface between employer and employee, efficiency increases — […]