Building Apps 101: The Core Resources Tech Startups Need
Marketing and growth strategy are the “software” of a startup. The “hardware” is the system of apps, products, and services that make running a tech business possible. Five years ago, developing an app was like riding off into the wild west. No rules, no guidelines, no support frameworks. The app development market has changed dramatically […]
Snapchat Wearable Hardware: Users Curious But Skeptical
Google Glass crashed and burned in their attempt to bring wearable augmented reality tech to the masses. Will SnapChat be able to succeed where Google failed? New media material leaked around the upcoming Spectacles launch has NYC iOS app developers and consumers cautious but hopeful that the “new media” company could bring the concept of […]
Wikipedia Becomes A Battleground For Detail-Obsessed Bots
It turns out bots aren’t as peace-loving as Microsoft’s Tay might have lead us to believe. (I jest.) According to a research study published by Cornell University, Wikipedia has become a quiet, passive-aggressive battleground for communities of bots deployed to conduct routine maintenance and undo the work of socially-motivated trolls. Rather than concentrate on human […]
Investors Vote with Their Wallets for Messaging App Startups
Messaging was a theme for the past three years of mobile app development, even before bots came into the picture. While SMS has long been scheduled to go the way of the dinosaurs, the ecosystem has gotten more complex rather than more streamlined. Between Slack, Messenger, Google Hangouts, and dozens more, group messaging is one […]
Controversial iPhone 7 Headphones Put Software Center Stage
There’s a saying that for a carpenter, the solution to every problem is a nail. The saying holds true among techies — mobile app developers will always see software solutions, while hardware designers will always see hardware solutions. This debate is raging particularly brightly within Apple right now, as users discovered thanks to the iPhone […]
How Startups Can Succeed as “Mega-Apps” Dominate App Store
Apps are like people — they tend to congregate in the interest of convenience. User behavior has changed dramatically in recent years, and there’s no longer a feeling of excitement about seeking out, downloading, and learning to use smartphone apps. Instead, users expect things to “just work.” Between Google’s predictive information services and the prevalence […]
Studies Show Diverse Startup Teams Outperform Their Peers
Diversity is more than just a buzzword in Silicon Valley. A study in the last year by McKinsey found that ethnically diverse teams outperformed their peers by as much as 35 percent. MIT, Columbia University, and other leading research institutions have made similar findings. Overall, homogenous teams tend to make more predictable decisions — and […]
Apple Going All-in on IoT and Connected Home Devices
The smart home is here — it just isn’t evenly distributed yet. (Or, more specifically, properly organized.) The biggest critique against IoT startups among New York City mobile app development companies is that the field is simply scattered. Users have been slow to adopt IoT devices largely due to the friction of installing an individual […]
3 “Easy” Startup Roles, and Why They Aren’t Actually Easy
Engineers can dismiss designers as frivolous and unskilled. Designers are just as likely to dismiss engineers as tasteless code monkeys. Everywhere you look at an NYC mobile app company, you’ll find plenty of opinions about which roles are “easy” in a tech startup. This can be incredibly frustrating for team members when other people on […]
App Store Sees 106% Growth as iPhone 7 Launches
This has been a huge week for iPhone app developers. First, thanks to an unintended (but much appreciated) social media gaffe, Apple users all over the world got a first look at promotional materials for the new iPhone 7 — and the first look doesn’t disappoint. Second, in a press event to support the iPhone […]