Building Buzz: Pre-Launch Marketing Strategies for Your Mobile App
Key Takeaways Start Early & Research Deeply: Successful app launches begin weeks (if not months) before release. Conduct thorough market research to define your target audience and unique value proposition. Apps that invest in pre-launch marketing 6–8 weeks ahead see significantly higher day-one retention (up to 30–85% improvements in some studies). Build Pre-Launch Buzz: Create […]
Boost Your Brand With These Tips From Our CEO and Other Business Leaders
Connecting with potential clients and customers can be a vexing conundrum. In a recent article for ReadWrite, author Frank Landman dives into this subject and takes a look at how business leaders like our CEO are rising above the noise to produce brands that stand out. On Authenticity and Emotion The established platforms for digital marketing have […]
Lyft Leans Into “Woke” Image In an Attempt to Unseat Uber
As Uber struggles to shake the bad press that has come to define its year so far, its primary competitor Lyft is seizing its moment and trying to move out of a distant second place in the rideshare market. Ever since the #DeleteUber commotion in January, Lyft’s strategy seems to be to present itself as […]
5 Tips for Writing an Outstanding App Store Description
Even the greatest, most ingenious apps on the market need to be promoted properly to reach a customer base. Yet, with thousands upon thousands of software products on sale in Apple’s App Store, the app’s description needs to be carefully crafted to attract the notice of the right shoppers. With that in mind, here are […]