Facebook Algorithm Change Is Opportunity for Digital Brands
Facebook recently made another major update to their News Feed algorithm, penalizing news sources responsible for headlines like “You’ll Never Look At Your Friends The Same… Once You’ve Searched This Site!” For many brands on Facebook, updates to the algorithm spell disaster. Impressions on existing page fans are at an all-time low, and Facebook is […]
I Have an App Idea: What Do I Do Next?
Think about this for a second: Apple has twice as many credit cards on file as Amazon, to the tune of well over 800 million accounts. That’s a ton of opportunity waiting to be tapped. …Does that mean your app idea is worth 800 million dollars? Not necessarily. Ideas get a bad rap in the startup […]
Bots on Kik Pass the 20,000 Mark: How Will This Affect Apps?
While there are just over 100 bots actually featured in the much-publicized Kik Bot Shop, developer on the platform have created well over 20,000 to-date. The catch: most of these bots are invite-only, accessible only through direct invite from creators. That said, major brands like CNN and Funny or Die have embraced the platform. Kik’s explosive […]
How Can Code Bootcamps Make App Development More Accessible?
According to a study from Inside Higher Ed, coding bootcamps have major economic barriers that are stopping low-income students from enrolling. The result: most coding bootcamp graduates are already members of the middle class, going against President Obama’s recent praise for bootcamps as a “ticket into the middle class.” iPhone app development companies need more […]
When Will ‘The Next Big Thing’ Arrive on the Tech Scene?
Mobile and web app platforms have been relatively stable recently, fostering a golden age of functional apps and short runways to startup success. Stability, however, isn’t always the best for tech, which thrives on novelty and innovation. The sentiment among Boston iPhone app developers seems to be that “something” is coming up on the horizon. […]
Augmented Reality vs Virtual Reality: Which Trend Will Dominate?
Virtual reality has been dominating media coverage of tech, and when mobile app users imagine the coming VR revolution they usually imagine the sort of VR devices we saw at SXSW — big headsets, cords on the ground, complete visual immersion in a digital world. So Pokemon Go, the record-setting high-growth mobile gaming startup from […]
The Best Apps to Accelerate Your Startup
The startup life has never been easy. More than 90% of mobile apps fold within a year of launch. Even fewer move on to become commercially viable. At the same time, startup profits are higher now than they’ve ever been before, with mobile app developer revenues from the Apple App Store and Google Play rising […]
Can Mobile Apps Make a Real Contribution to Social Justice?
While Facebook’s stance on censorship remains murky, the unicorn tech giant has issued multiple statements insinuating that the platform — and Facebook live in particular — can have a positive impact by bringing transparency to everyday life. Last week’s controversial police shooting video, which was quickly removed from the platform before being reinstated after public […]
Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Research Shows Huge Growth in Millennial use of Mobile Apps
Research firm comScore recently released their annual report on mobile app use. The results? Millennials still love mobile apps, to the tune of a whopping 90 hours per month spent on smartphone apps alone. Don’t worry, they love tablets too. Just not as much. Of usage growth across all platforms, mobile represented 65 percent, followed […]