When It Comes to Freemium, the User Isn’t Always Right
That first wave of media attention when you launch a startup is always a gratifying feeling for first-time iPhone and Android app developers. Even if it’s a struggle to keep up with on the software side, the tidal wave of data from a spike in downloads can offer enormous value. As with every part of […]
Surprising Startup Lessons from Con Artists & Salespeople
No matter how altruistic your startup’s goal, the only feature that ultimately matters for iPhone app developers is this: persuasion. Startup companies solve a lot of problems, but users have good reason to be resistant. “Another button on my phone?” “Another notification stream to worry about?” iPhone app developers struggle every day to overcome the […]
4 Slackbots to Supercharge Your Startup’s Productivity
If you’re involved at a tech startup or iPhone app development company, chances are you’re at least passingly familiar with Slack, the email-replacing communication and productivity suite for team projects. It’s the backbone of our daily communication here at Dogtown Media. What makes Slack special for app developers is the company’s approach to the tool […]
How Healthcare Apps Will Revolutionize the Medical Industry
App developers have solved a lot of problems in the last five years. Transportation? Uber. Travel? AirBnB. Banking? The list is too long to even start. One problem that the tech industry has been slow to tackle, however, is the healthcare industry. Fitness wearables are on the rise, and some on-demand house call services for […]
How to Future-proof Job Titles in Your Startup
In established mobile app development enterprises, the question of who gets what title is relatively simple. The most experienced iPhone app developer is obviously the senior iOS developer. Who’s most qualified to manage big-picture company growth? That’d be the CEO. …But for early-stage startups, the question of roles and titles is a little more convoluted, […]
How to Leverage Customer Service to Bootstrap a Beta Product
Bootstrapping is hard. Ridiculously hard. (Trust us, we all worked on startup teams for years before going into iPhone app development full-time at Dogtown Media.) Even if your app idea is completely new and innovative, it’s bound to spawn competing iPad app developers the second you go public — and those competitors will have the […]
Side Projects and the Art of Solving User Problems
Content marketing trumped traditional banner ads on desktop and mobile because it offered something that actually got user’s attention: value. On desktop, iPhone app developers and startup founders blog about their knowledge to both help the community and bring like-minded people to their brand. On mobile, integrated content helps third-party brands reach users in a […]
Virtual Reality Is Here. What Does That Mean for Developers?
SXSW Interactive is unpredictable. The eclectic mix of startups, brands, corporations, app developers, and media changes every year, with the only constant being a sense of playful innovation. One other thing that never changes, though, is the tendency for what’s trendy at SXSW to become trendy with the general public within the year. (Think Twitter, […]
How to Validate Your App Idea Before You Start Developing
We get dozens of messages a day asking the same question: “will my app idea succeed?” The answer is actually simpler to find than you might think, but there’s a catch: iPhone app development companies don’t know the answer. Sure, NYC mobile app developers can make an educated guess based on the successes and failures […]
How to Decide Between Web and Native for Your Startup Idea
You have a great startup idea. Your service will solve a gnawing problem for millions of users, attracting investors and generating huge revenues. The question is, should your product be a web app or native iOS/Android app? Depending on the details of your service (and budget), both web and native mobile app developers offer compelling […]