How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
Why Would Apple Drop the Headphone Jack from New iPhone?
Apple has a history of making their own rules rather than following consumer expectations. In most industries — especially high-overhead ones like hardware — this approach would be disastrous. In spite of this, Apple has clearly gone on to become an iconic brand, dominating the mobile marketplace and supporting the premier platform for mobile app […]
The next Unicorn Sharing Economy App Will Sell By-Products
By-products are a huge problem in the global economy, on both the large and small scale. Six hot dogs in a package and eight buns in a bag? Chances are the leftovers get wasted. A plane crosses the Atlantic with ten empty seats? You can practically smell the money burning. Basecamp co-founder Jason Fried wrote […]
Project ECHO Is Revolutionizing Rural Healthcare in the US
Approximately a quarter of the US population lives in rural areas, yet 90% of doctors practice in urban areas. For rural patients, the result can be disastrous — especially for low-income patients who can’t afford to travel hundreds of miles to meet with specialists in urban areas. Chronic disease sufferers often have to settle for […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How to Make Hires as a Non-Technical Founder
Whether you’re an iPad app developer looking to hire a designer or an entrepreneur looking to hire a coder, finding and vetting talent is no easy task. Especially when the specialty you’re hiring for is something hard to judge like backend coding, how can you be sure you’re hiring the right person for the job? […]
Taiwan-US Investment Conference Builds Bridges in Tech
Taiwan is an exciting place for startups and mobile app developers these days. Long known for hardware and manufacturing, the culturally diverse nation has made huge investments into software development and startup culture in recent years. It used to be that young startups looking to make a name for themselves had to look to bigger […]
The Importance of Scalability in Minimum Viable Products
Validating a business model is more important than ever for startups in today’s mobile app marketplace. Over a thousand apps are added to the Apple App Store alone every day, meaning stiff competition for even the most cutting-edge concepts. iPhone app developers have to remain flexible and nimble as they build out a minimum viable […]