Is This the Age of AI in Mobile Advertising?
Desktop advertising revenues are dropping due to ad blockers. According to eMarketer, publishers are scrambling to overcome the major loss of profits. As consumer browsing shifts to mobile phones, mobile advertising technology is ramping up at significant rates. Mobile advertising startups are now utilizing artificial intelligence (AI) to automatically make optimizations to mobile campaigns, a complex […]
Google Continues Its Seemingly Impossible Growth Streak
The sheer scale of Google’s operations continues to boggle the minds of Android app developers. Nobody thinks of the behemoth as just a search engine anymore — even the most tech illiterate among us know that the company’s vast operations extend into every facet of tech imaginable: mobile, research, life sciences, investment, and beyond. Google […]
5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
Founder Problems: Mobile Advertising Is Fundamentally Broken
Have you surfed the web on your iPhone or Android without an ad blocker lately? I certainly hope not — it’s a dark, cluttered place. For those not using ad blockers, driving down the Internet superhighway feels more like hitchhiking on a shady dirt road. iPhone app developers haven’t had to deal with this problem […]
App Developers Surprised as Ad Blockers Axed on Google Play
It’s no secret to Android app developers that Google has a stake in the ad industry. Still, the tech company’s move to pull ad-blocking apps from the Google Play store this month still ruffled some feathers as consumer demand for ad-blocking capability has driven development of native browser support in the Samsung Internet Browser, Apple’s […]