Google Continues Its Seemingly Impossible Growth Streak
The sheer scale of Google’s operations continues to boggle the minds of Android app developers. Nobody thinks of the behemoth as just a search engine anymore — even the most tech illiterate among us know that the company’s vast operations extend into every facet of tech imaginable: mobile, research, life sciences, investment, and beyond. Google […]
Founder Problems: Mobile Advertising Is Fundamentally Broken
Have you surfed the web on your iPhone or Android without an ad blocker lately? I certainly hope not — it’s a dark, cluttered place. For those not using ad blockers, driving down the Internet superhighway feels more like hitchhiking on a shady dirt road. iPhone app developers haven’t had to deal with this problem […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
App Developers Surprised as Ad Blockers Axed on Google Play
It’s no secret to Android app developers that Google has a stake in the ad industry. Still, the tech company’s move to pull ad-blocking apps from the Google Play store this month still ruffled some feathers as consumer demand for ad-blocking capability has driven development of native browser support in the Samsung Internet Browser, Apple’s […]