Machine Learning Has Huge Potential for B2B Marketers
For a while now, business-to-consumer (B2C) businesses have been racing to incorporate machine learning (ML) into their sales and marketing campaigns. In contrast, business-to-business (B2B) organizations have been slower to adopt this subset of artificial intelligence (AI) into their own customer-facing functions. But this will soon change. B2B companies have seen the benefits and possibilities […]
How Machine Learning Is Changing Marketing
Machine learning is going to change every industry. Want to know how it will affect yours and how you can start using it? Download our Free Machine Learning Whitepaper right now! Data is the new oil. Its return on investment is high, and having more is always better — if you know how to use it. In […]