Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How the Psychology of First Impressions Defines Startups
Making an app is, in many ways, like preparing a good meal — long hours of preparation for something consumed in the blink of an eye. Mobile app developers and UI designers labor endlessly on the home screens and initial on-boarding experience because the data shows that users judge whether or not to abandon an […]