5 Ways the Internet of Things Is Transforming Marketing
The Internet of Things (IoT) connects us with a multitude of devices and sensors that work together to create a cohesive user experience. Whether it’s self-driving cars or easier ways to pay and monitor your parking meter, the IoT is beginning to transform the world around us. And with the amount of real-time data generated […]
Machine Learning Has Huge Potential for B2B Marketers
For a while now, business-to-consumer (B2C) businesses have been racing to incorporate machine learning (ML) into their sales and marketing campaigns. In contrast, business-to-business (B2B) organizations have been slower to adopt this subset of artificial intelligence (AI) into their own customer-facing functions. But this will soon change. B2B companies have seen the benefits and possibilities […]
How Machine Learning Is Changing Marketing
Machine learning is going to change every industry. Want to know how it will affect yours and how you can start using it? Download our Free Machine Learning Whitepaper right now! Data is the new oil. Its return on investment is high, and having more is always better — if you know how to use it. In […]
The Holidays Are a Crucial Time for Mobile App Exposure
Online shopping now plays an essential role during the holiday season. Each year, it manages to capture more of the market that would usually go to traditional brick-and-mortar shopping. And it doesn’t seem to be slowing down anytime soon. Mobile’s impact on the holiday sales season will only increase over the years. But if new […]
Dogtown Media Earns INC. 5000 Ranking: Fastest Growing Companies in America
Since its founding in 1979, the magazine Inc. has chronicled all the major developments in American entrepreneurship. It has often been ahead of the curve; in 1981, it was the first magazine to feature Steve Jobs on the cover, claiming that he “changed business forever” (that definitely checks out). As app developers probably already know, […]
The HomePod is Apple’s Smart Speaker (Emphasis on Speaker)
Most iPad app developers were expecting big news about a Siri speaker at this year’s WWDC, and that’s (sort of) what they got with yesterday’s announcement of the brand new HomePod. Apple developers and fanatics felt such an announcement was long overdue. While the Amazon Echo and Google Home have become surprise hits, pushing smart […]
Lyft Leans Into “Woke” Image In an Attempt to Unseat Uber
As Uber struggles to shake the bad press that has come to define its year so far, its primary competitor Lyft is seizing its moment and trying to move out of a distant second place in the rideshare market. Ever since the #DeleteUber commotion in January, Lyft’s strategy seems to be to present itself as […]
Google Vows Change After Ad Firms Exit Over Offensive Videos
Mobile app developers who have found themselves lost in a YouTube hole can attest to the existence of the platform’s dark corners. Really you don’t have to plunge all that far to find vile content — just look at the comments on even the most innocuous videos (although you’d be better off if you didn’t). […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Market Your Startup for Maximum Discoverability
If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]