Yahoo and Twitter Square Off Over Mobile Advertising
Yahoo! Inc., having been a wild card in the mobile advertising industry for the past few years, is showing signs of emerging as a major player. Industry analysts, drawing on data generated by eMarketer, have noted that Yahoo!’s much-publicized “reload and relaunch” efforts are finally having the intended effect. Forecasts suggest that Yahoo! could command […]
Apple Pay Marks Major Leap for Digital Payments
In addition to unveiling the Apple Watch and the new iPhone 6 models, Apple also revealed plans to sync up both devices with the Apple Pay digital payment system. The move will allow users to complete online and point-of-sale payments with their smartwatches and smartphones. Apple Pay uses near-field communications (NFC) technologies to allow connected […]