Will the Erosion of Online Advertising Hurt Apple & Google?
Apple and Google couldn’t be more different. On the one side, premium hardware with an emphasis on encryption, security, and brand quality. On the other, cloud services, budget hardware, and a suite of free services that rely on data marketing. Most of us, and certainly most iPhone and Android app developers, use a combination of […]
The Best Apps to Accelerate Your Startup
The startup life has never been easy. More than 90% of mobile apps fold within a year of launch. Even fewer move on to become commercially viable. At the same time, startup profits are higher now than they’ve ever been before, with mobile app developer revenues from the Apple App Store and Google Play rising […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
Service, the Customer Intermediary App, Launches for iOS
User retention is notoriously difficult in the iOS app industry, where over 80 percent of users open an app once and never come back. So the claim from newly-launched customer service iOS app Service that their user retention hovers over 25 percent is understandably turning heads among New York iPhone app development companies, and drawing […]
“Been Choice” brings Ad Blocking to Native Apps and iTunes
Ad blockers rejoiced while advertisers cringed last week with the release of Been Choice, the first ad blocking app targeting native iPhone apps. The controversial tool uses a combination of Safari content blocking and VPN service, allowing users to filter out advertisements in both web applications and native apps including Facebook, Pinterest, and Yahoo. While […]
MedBox Medication Reminder and Rx Tracker
MedBox iPhone & Apple Watch App Mobile Technology to Reduce Emergency Room Visits and Fatalities Caused by Medication Misuse and Forgetfulness MedBox caters to the 70% of Americans taking prescription medication on a daily basis. As only 50% of patients correctly follow their medication regimen (acpm.org), the mobile health app makes it easy for patients to remember […]
5 Tips for Writing an Outstanding App Store Description
Even the greatest, most ingenious apps on the market need to be promoted properly to reach a customer base. Yet, with thousands upon thousands of software products on sale in Apple’s App Store, the app’s description needs to be carefully crafted to attract the notice of the right shoppers. With that in mind, here are […]
New Version of iOS to Allow App Downloads without Entering Password
In response to a growing need among mobile app developers to bring free apps to a broader base of users, Apple recently announced that its upcoming mobile operating system, iOS 8.3, will offer a new feature. The new functionality allows users to downloads apps without entering a password, enabling them to simply tap the “Get” […]
How Venture Capital for App Development Models Are Changing
Considering that the average day sees about 1,600 new apps go on sale, software developers are under the gun to generate awareness and interest among consumers more effectively. The intense competition has put considerable strain on traditional funding models, forcing developers and venture capitalists alike to seek new approaches. One particularly influential trend has seen […]
Microsoft Releases Flagship “Office” Software for iPad
Microsoft and Apple, two long-standing rival heavyweights of the American tech industry, recently joined forces to launch Office for iPad. The productivity software release features three familiar programs — Word, Excel and PowerPoint — which have been thoroughly revamped for the iPad’s touchscreen interface. Ecommerce analysts believe that Microsoft’s tenuous alliance with Apple is likely […]