Dogs in the Office Increase Productivity and Lower Stress

Companies looking to boost office productivity are paying attention to a trend that started in Silicon Valley startups: dog-friendly work environments. NYC iPhone app developers have been bringing their canine companions to work for years, and now traditional businesses like Blue Cross, among others, are following suit. The result? Lowered stress levels, increased sense of […]

4 Lessons Startups Can Learn from Small Businesses

According to CB Insights, only 1.28% of startups become unicorns. Does that make the other 98.72% failures? Hardly. In startup culture — and even more so in venture capital culture — there’s a tendency to overlook the value of thinking small. While it’s true that a business model that can’t scale to a billion dollar business […]

Surprising Startup Lessons from Con Artists & Salespeople

No matter how altruistic your startup’s goal, the only feature that ultimately matters for iPhone app developers is this: persuasion. Startup companies solve a lot of problems, but users have good reason to be resistant. “Another button on my phone?” “Another notification stream to worry about?” iPhone app developers struggle every day to overcome the […]

Instagram May Add Account Switching Feature to iOS App

60-second mobile ads aren’t the only change rocking the Instagram platform this month, as the company began rolling out experimental support for “account switching” — although the move may be less a calculated move to boost engagement than an effort to please the large part of their userbase that uses multiple accounts in spite of […]

Ninety-Nine Problems: the Psychology of Mobile App Pricing

Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]

Unmute Is an iPhone App Inspired by Old-School Phone Calls

If you’re old enough to remember getting landline calls from your high school date and having younger siblings listen in on the other line, you’ll have no trouble understanding what Unmute is all about. It’s just like that, but with anyone in the world listening in — instead of just your little sister. For teens […]