Why Would Apple Drop the Headphone Jack from New iPhone?
Apple has a history of making their own rules rather than following consumer expectations. In most industries — especially high-overhead ones like hardware — this approach would be disastrous. In spite of this, Apple has clearly gone on to become an iconic brand, dominating the mobile marketplace and supporting the premier platform for mobile app […]
Microsoft the Latest Tech Titan to Enter the VR Space
Virtual reality (VR) is a hot topic among mobile app developers these days. We’ve lead panels on the technology with investors worldwide and seen some of the latest and greatest new technology at SXSW. Now, even Microsoft is getting into the VR game through the aggressive expansion of HoloLens, their “mixed reality” headset. Microsoft’s device […]
The next Unicorn Sharing Economy App Will Sell By-Products
By-products are a huge problem in the global economy, on both the large and small scale. Six hot dogs in a package and eight buns in a bag? Chances are the leftovers get wasted. A plane crosses the Atlantic with ten empty seats? You can practically smell the money burning. Basecamp co-founder Jason Fried wrote […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
How to Make Hires as a Non-Technical Founder
Whether you’re an iPad app developer looking to hire a designer or an entrepreneur looking to hire a coder, finding and vetting talent is no easy task. Especially when the specialty you’re hiring for is something hard to judge like backend coding, how can you be sure you’re hiring the right person for the job? […]
The Importance of Scalability in Minimum Viable Products
Validating a business model is more important than ever for startups in today’s mobile app marketplace. Over a thousand apps are added to the Apple App Store alone every day, meaning stiff competition for even the most cutting-edge concepts. iPhone app developers have to remain flexible and nimble as they build out a minimum viable […]
Entrepreneurs vs Appreneurs: What Makes Startups Different
If you keep up with the tech scene, chances are you’ve heard the term “appreneur.” While it’s often used interchangeably with “entrepreneur,” mobile businesses are actually radically different from other entrepreneurial endeavors. That isn’t to say it’s easy. In fact, mobile startups have never faced tougher odds. For those who have the right mix of […]
iOS vs Android: How to Create a Compelling UI
One of the biggest misconceptions about UI design from newcomers to mobile app development is the idea that apps can simply be “copied over” to other platforms. Unfortunately, the truth is much more complicated — even on the surface level, Android and iOS differ in subtle but key ways when it comes to UI and […]
The Cult of Failure: Why Startup Culture Celebrates Mistakes
One failure is bad. Two is questionable. Three indicates persistence. Beyond that? Unstoppable. One of the most confusing things about startup culture, from an outsider’s perspective, is the tendency to celebrate failure. Just browse Medium, Twitter, or anywhere else where iPhone app developers and entrepreneurs air their opinions, and you’re sure to come across dozens […]
Explain Like I’m Five: UX vs UI vs Graphic Designers
You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?” Of all the roles in a mobile app development company, the roles of the various types of designers are often most confusing to newcomers. In this post we’ll explain the difference between UI, UX, and graphic designers. More importantly, we’ll […]