Scholarship Programs Are a Missed Opportunity for EdTech Startups
The scholarship system offsetting the ballooning cost of a US college degree is undeniably broken. Can EdTech startups and mobile app developers offer solutions to help students pursue their futures? Workplace studies routinely find a staggering difference in income potential between a college graduate and someone with only a high school degree. Overall, college degree-holders […]
Why It’s so Difficult to Retain Talented App Developers
Engineering talent is often difficult to find, and even trickier to retain. Even as engineering salaries range into the hundreds of thousands, the dramatic shortage of educated and reliable talent leaves many companies fighting for top AI app developers with perks that go far beyond Ping-Pong tables and free meals. While most Americans struggle to make […]
Ignoring Tech Education for Generation Z Is a Mistake
America has a tech education problem. According to government reports, over a million tech positions went unfilled in 2015, forcing many companies to outsource or bring in outside help rather than hire locally and participate in their local economy. Meanwhile, the average salary for technical code-centric careers like mobile app development hover between $90,000—$100,000. Multiply […]
How Long Does It Take to Develop a Mobile App?
Of all the questions mobile app development companies get asked, “how long will it take?” is by far the hardest to answer. Because mobile apps differ so dramatically depending on platform, feature set, and backend complexity, timelines from idea to prototype to fully-featured app can be anywhere from a few weeks to a few months. […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
How to Pitch Your Startup and Get Investment Capital
In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself in a situation most iPhone app developers would kill for: meeting one-on-one with investor Chris Sacca (of Twitter, Instagram, etc.) to pitch his app idea. Unfortunately, the meeting didn’t go as planned — to put it lightly, Blumberg crashed and […]
Eat, Sleep, Code, Recharge: Downtime Matters for Developers
The iPhone app development community, more so than other industries, places an extremely high value on efficiency and commitment to the craft. The ideal coder spends virtually every waking moment working through difficult engineering challenges and building digital products. The ideal mobile app coder doesn’t waste time cooking — instead, they drink soylent. They don’t waste […]
Decoding Healthcare: Congress Pushing for Medtech Progress
iPhone app developers have been pushing for MedTech for years. The value modern, mobile software offers in the healthcare arena is obvious, especially considering the US medical industry’s reputation for high bureaucracy and steep costs. While the vast majority of American don’t know about it, Congress has been slowly but surely pushing for MedTech advances […]