Software Developers Anticipate Challenges Monetizing Apps
Making real money from a mobile app is already challenging, but industry insiders predict that it is going to get even harder in the years ahead. Current trends indicate that by 2017, 94.5 percent of all mobile downloads will be available to end users free of charge. Analysts also anticipate that as little as 0.01 […]
Are In-App Purchases Misleading Children? The UK Government Thinks So
The freemium model has been adopted by mobile developers as the most effective route to riches on the app store. Freemium model apps enable customers to download an app for free and then buy upgrades or virtual goods through an in-app purchase. With the explosive adoption of mobile technology by consumers and surging popularity […]