5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
Google Launches Hand Gesture-Focused Mobile Platform
Google’s Advanced Technology and Projects Group (ATAP) is said to be developing interfaces that will one day allow users to control wearable technologies, like fitness trackers and smartwatches, using simple hand gestures. The technology, currently known only as Project Soli, is said to use radar to detect, track and interpret hand gestures. It also won’t […]