Is Airbnb Going Public After Its Massive Funding Round?
In the wake of Snapchat’s IPO earlier this month, the big question for mobile app developers is what unicorn will go public next. Airbnb always seems to come up in these conversations, and after a SEC filing last week revealed that the company raised $1 billion in a funding round that began last summer, many […]
Getting Your App Idea off the Ground: Zero to Critical Mass
Getting your app idea off the ground is similar to getting a rocket into space. Both are risky. Both take an enormous amount of fuel to reach their goal. And unfortunately, both crash and burn without careful planning. When startup founders look up and see big brands like Instagram and Facebook floating effortlessly across the […]
How to Build a Startup Team From Scratch
“The most important thing for you as an entrepreneur trying to build something is, you need to build a really good team. And that’s what I spend all my time on… I spend probably 25 percent of my time recruiting, finding good people… to put them in more impactful roles. —Mark Zuckerburg 25 percent — […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
3 Growth Hacking Tips to Grow Your Mobile App Startup
Growth hacking has quickly become a popular buzzword in the startup community. Unfortunately, it’s not necessarily become popular for all the right reasons. Before we get into our tips, let’s dispel the biggest myth many mobile app developers have about growth hacking: the idea that it’s “easy.” When an iPhone app developer hears the word […]
Side Projects and the Art of Solving User Problems
Content marketing trumped traditional banner ads on desktop and mobile because it offered something that actually got user’s attention: value. On desktop, iPhone app developers and startup founders blog about their knowledge to both help the community and bring like-minded people to their brand. On mobile, integrated content helps third-party brands reach users in a […]
Instagram May Add Account Switching Feature to iOS App
60-second mobile ads aren’t the only change rocking the Instagram platform this month, as the company began rolling out experimental support for “account switching” — although the move may be less a calculated move to boost engagement than an effort to please the large part of their userbase that uses multiple accounts in spite of […]
Social App SnapChat Seeing Exponential Growth
150 million pictures a day. That’s how many photos are being uploaded everyday via SnapChat, the popular social app. The company is experiencing exponential growth, leaving other social mobile apps in the dust. According to an article by GigaOM, SnapChat was seeing 20 million photos uploaded everyday in October 2012. Instagram’s user activity is small […]