Building Brand Loyalty Through Mobile App Rewards Programs

After reading this article, you’ll: Grasp the importance of integrating rewards programs into mobile apps for fostering brand loyalty and customer retention in a competitive digital landscape. Learn the essential components of an effective mobile app rewards program, including personalization, ease of use, and offering valuable incentives to encourage user engagement and repeat business. Understand […]

Gamification in Mobile Apps: Boosting Engagement and User Retention

After reading this article, you’ll: Understand the psychological principles behind gamification, such as motivation, rewards, dopamine, and intrinsic vs extrinsic motivation, and how these drive user engagement and retention in mobile apps. Learn about common gamification elements used in mobile apps, including points, badges, leaderboards, challenges, storylines, and avatars, and how these tap into human […]

UNSW Releases a Cybersecurity Education Game App

Recently, a mobile app development team at the University of New South Wales developed an app that helps educate students about cybersecurity. The game, dubbed “ALICE,” an acronym for Artificial Learning Intelligence for Centralized Education, has a 1980s retro arcade flair. It takes players through various cybersecurity scenarios to recover their stolen identity. The Ingenuity of […]

Screen Addicts Kick the Habit Using the Onward App

A lot of the mobile app development companies in the usa we know like to believe that their apps help to improve users’ lives. They also want to create something that will become a part of people’s everyday routine. But what happens when people get too sucked into their screens? We all have experienced that familiar […]

How to Monetize Mobile Gaming Apps Without Churning Users

Remember Angry Birds? Then you probably also remember the annoying, repetitive ads for the ill-fated Windows Phone. Angry Birds was easily one of the biggest mobile app development stories ever, but the story might be different if they’d launched today instead. Today’s users are much more averse to blatant advertising — particularly among gamers, some […]

How Venture Capital for App Development Models Are Changing

Considering that the average day sees about 1,600 new apps go on sale, software developers are under the gun to generate awareness and interest among consumers more effectively. The intense competition has put considerable strain on traditional funding models, forcing developers and venture capitalists alike to seek new approaches. One particularly influential trend has seen […]