Gamification in Mobile Apps: Boosting Engagement and User Retention
After reading this article, you’ll: Understand the psychological principles behind gamification, such as motivation, rewards, dopamine, and intrinsic vs extrinsic motivation, and how these drive user engagement and retention in mobile apps. Learn about common gamification elements used in mobile apps, including points, badges, leaderboards, challenges, storylines, and avatars, and how these tap into human […]
Facebook Jumps into Mobile Gaming World
The juggernaut of social networking is positioned to make a tremendous splash in the mobile gaming world. Facebook recently announced that they are starting a new pilot program to help small and medium-sized mobile gaming developers expand their reach through the network’s global audience. Increasing competition among mobile gaming companies has caused user acquisition costs […]