Ninety-Nine Problems: the Psychology of Mobile App Pricing

Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]

iPhone App Developers at MicSwap Supercharge your iPhone Mic

The iPhone has become slimmer, stronger, and more feature-rich with every update to the original design — but when it comes to sound input and output, the hardware doesn’t always live up to its true potential. Luckily, a group of musicians-turned-iPhone-app-developers is working to solve this small but unnecessary problem. The result: MicSwap, a new […]

WhatsApp Mobile Messaging App developers Drop Subscriptions

Mobile app developers behind the popular encrypted mobile messaging service WhatsApp have been in the news the past couple weeks as their service radically changed its pricing structure, dropping their “freemium” scheme with annual subscriptions in favor of a completely free version. This is a great thing for users, many of whom might consider switching […]