Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
Ninety-Nine Problems: the Psychology of Mobile App Pricing
Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99% of the top apps have something very conspicuous in common; they’re all priced in 99 cent increments. You don’t have to be a mathematician or iPhone app developer to notice that something’s afoot. While freemium pricing is undeniably on the […]
iPhone App Developers at MicSwap Supercharge your iPhone Mic
The iPhone has become slimmer, stronger, and more feature-rich with every update to the original design — but when it comes to sound input and output, the hardware doesn’t always live up to its true potential. Luckily, a group of musicians-turned-iPhone-app-developers is working to solve this small but unnecessary problem. The result: MicSwap, a new […]
WhatsApp Mobile Messaging App developers Drop Subscriptions
Mobile app developers behind the popular encrypted mobile messaging service WhatsApp have been in the news the past couple weeks as their service radically changed its pricing structure, dropping their “freemium” scheme with annual subscriptions in favor of a completely free version. This is a great thing for users, many of whom might consider switching […]
Flywheel Aims to Replace Taxi Meters With TaxiOS Platform
While all the buzz in transportation apps and the sharing economy focus on big-picture services like Uber, the mobile app developers at startup Flywheel have quietly launched a smart new platform targeting a more humble issue: the old-school taxi meter. According to company sources over 80 percent of San Francisco taxis are already working with […]