Facebook Asks Big Banks for Detailed User Data
After the Cambridge Analytica scandal broke news, Facebook’s reputation suffered in a way it hasn’t quite rebounded from yet. Not only did people think the social media platform had too much data about users already, but it was also giving app developers easy avenues to access it. Now, Facebook is after a new type of data […]
Are We Witnessing the Fall of Facebook?
Fake news, data privacy issues, mental health concerns… Facebook has seen its fair share of controversies and unfavorable headlines in recent months. But it hasn’t faced anything compared to what it’s up against now. Will the latest scandal about stolen personal information be the last straw for the behemoth social network? Keep Your Friends Close […]
Are Tech Titans Just Tools for Russian Meddling in U.S. Politics?
Social media platforms are powerful. There’s no denying that. Even in the early days of mobile app development, it was clear that this niche would be a dominant driving force in digital media. From influencers to marketers, it’s hard to remember a time when social media didn’t possess such a powerful ability to sway the […]
Facebook Will Likely Have to Testify About Those Russian Ads
Any banking app developer online during last year’s contentious U.S. presidential election knows that the social media landscape was a mess. In the era of Facebook and Twitter, civic debate is now powered as much by memes and the dreaded fake news as much as it is an exchange of thoughts and ideas. But since […]
Buying Music Rights May Be Facebook’s Ticket to Beat YouTube
As app developers know, Mark Zuckerberg will not rest until Facebook is a one-stop online media powerhouse. So how is Facebook going to beat YouTube, one of its biggest rivals for our attention spans (not to mention advertising dollars)? In addition to its new video tab Watch, the platform is trying to broker a deal […]
Google Releases New App Marketing Engine
For mobile app developers, finding a way to get new products noticed by users is one of the greatest challenges in the industry, as the sheer number of apps on the market can make it difficult for a new app to reach a prospective user base. At the same time, users who would otherwise enthusiastically […]
Yahoo and Twitter Square Off Over Mobile Advertising
Yahoo! Inc., having been a wild card in the mobile advertising industry for the past few years, is showing signs of emerging as a major player. Industry analysts, drawing on data generated by eMarketer, have noted that Yahoo!’s much-publicized “reload and relaunch” efforts are finally having the intended effect. Forecasts suggest that Yahoo! could command […]
Facebook Jumps into Mobile Gaming World
The juggernaut of social networking is positioned to make a tremendous splash in the mobile gaming world. Facebook recently announced that they are starting a new pilot program to help small and medium-sized mobile gaming developers expand their reach through the network’s global audience. Increasing competition among mobile gaming companies has caused user acquisition costs […]