Can Mobile Apps Make a Real Contribution to Social Justice?
While Facebook’s stance on censorship remains murky, the unicorn tech giant has issued multiple statements insinuating that the platform — and Facebook live in particular — can have a positive impact by bringing transparency to everyday life. Last week’s controversial police shooting video, which was quickly removed from the platform before being reinstated after public […]
Facebook Promotes fbStart at Global Entrepreneurship Summit
President Obama and Mark Zuckerburg shared the stage at last week’s Global Entrepreneurship Summit to draw attention to tech and small business in the American economy. While the thrust of the talk was aimed at increasing support and diversity among startups and mobile app developers, Zuckerburg used the stage time to promote a little-known but […]
Facebook Embraces SMS, but Chat Apps Are Still the Future
Facebook recently turned heads among Android app developers with the rollout of SMS support in Facebook Messenger, a development that flies directly in the face of the companies pushback against what the social media titan considers an “outdated technology.” The feature has been testing since early this spring and the feature — which allows users […]
Dogs in the Office Increase Productivity and Lower Stress
Companies looking to boost office productivity are paying attention to a trend that started in Silicon Valley startups: dog-friendly work environments. NYC iPhone app developers have been bringing their canine companions to work for years, and now traditional businesses like Blue Cross, among others, are following suit. The result? Lowered stress levels, increased sense of […]
Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
Why It’s so Difficult to Retain Talented App Developers
Engineering talent is often difficult to find, and even trickier to retain. Even as engineering salaries range into the hundreds of thousands, the dramatic shortage of educated and reliable talent leaves many companies fighting for top AI app developers with perks that go far beyond Ping-Pong tables and free meals. While most Americans struggle to make […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
How to Market Your Startup for Maximum Discoverability
If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]