Strategies for Re-Engaging Dormant App Users and Boosting Long-Term Retention
After reading this article, you’ll: Understand why and how users become dormant in apps, including common drop-off triggers like onboarding friction and confusing navigation, enabling better segmentation and targeted re-engagement strategies Master the various channels and techniques for re-engaging dormant users, from personalized push notifications and email campaigns to retargeting ads and UX improvements, with […]
4 Great Reasons Why You Need a Mobile App for Your Business
Mobile phones have become ubiquitous in recent years. Strategy Analytics predicts the enterprise mobile app market to grow to $63 billion by 2020. And even though 23% of all apps are only used once, 39% are used 11 or more times. As a result, knowing how to create mobile apps that make a good first […]