Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Apple App Store Tops $50 Billion in Developer Revenue
Apple recently announced that developer payouts on their app platform passed the $50 billion mark, with a record-setting 2 million apps live and 130 billion downloads. The announcement comes at an interesting time in the mobile revolution as the advancing popularity of app alternatives like voice, bots, and integrated assistants begins to chip away some […]