Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
4 Mobile App Metrics your Startup Needs to Know
Developing a high-quality iPhone app is just the beginning of the battle; once your iPhone app hits the Apple App Store, fine-tuning the product management side of your startup becomes the name of the game. For design-minded iPhone app developers, this is easily the hardest part of the growth process. How do you know if […]
Fighting Churn: Localytics Solves Problem for App Industry
Getting users to download an app is notoriously difficult for San Francisco mobile app developers. Getting them to stick around for the long haul is even trickier. Even an enthusiastic user has dozens of other apps competing for their digital attention span, and the average app loses around 80 percent of signups. The “churn” in […]