Has the AR Industry Already Been Conquered by Magic Leap?
If there’s one word that aptly sums up augmented reality (AR) developer Magic Leap, it would be “mysterious.” The tech enigma has managed to raise billions of dollars from many of Silicon Valley’s most prestigious tech companies without any actual product available on the market. But as more of Magic Leap’s ambitious plans become revealed, […]
Is Augmented Reality Just a Novelty?
Augmented reality (AR) has come a long way from being a subject only discussed in social circles of the San Francisco developer community. With the help of Pokemon Go, AR broke into the mainstream spotlight. But while everyone’s excited for its future, many are wondering — where does it go from here? Some Very Real Obstacles […]
Can Augmented Reality Improve the Food Industry?
Augmented reality (AR) is undoubtedly a versatile technology. It’s being utilized in extremely different ways, like furniture shopping and drone flying. But its potential is just beginning to be realized. This explains the intense competition among startups to lead the AR market. 2018 will be an important year for AR development; it will enter many more industries than we […]
The Showdown for the AR Glasses Market Space Is Starting
Augmented reality (AR) made the news frequently in the last five years. From speculation to newly emerging companies intent on carving out their own niche in the market, AR glasses are taking the tech world by storm. Investors are flocking to own a part of these companies, and for good reason — 2017’s $11.4 billion AR market […]
AR Apps Allow Users to Practice Virtual Feng Shui
Dallas iOS app developers are excited that iOS 11 is finally here — and with it, ARKit, Apple’s new augmented reality platform. Because apps developed with ARKit are now available to anyone with an iPhone 6 or later, it is the biggest AR platform in the world. Ever since Apple announced the platform at WWDC […]
Apple Buys German Startup That Will Make Its AR Unstoppable
“The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone,” Apple CEO Tim Cook told The Independent back in February. “I think AR is that big, it’s huge.” By June’s Worldwide Developers Conference, the company put its money where its […]
Apple (Finally) Announces Its AR Platform at WWDC
Everyone in tech seems to agree that the future is in augmented reality, but a clear AR leader has yet to emerge. Google and Facebook have a head start on the competition, but Apple threw its hat in the ring at this week’s WWDC with ARKit, its new AR platform. Apple can now claim that […]