The Major Highlights from Google I/O 2018

This year’s Google developer festival, the I/O conference, showed that the shift to ‘AI-first’ for the company was in full swing. Held each year in Mountain View right outside of San Francisco, the event has served as an opportunity for the tech titan to demonstrate why it’s still leading in innovation. 2018’s I/O showcased the recent fruitions […]

Will Augmented Reality Drive the Next Big Social Media Platform?

It wouldn’t be hyperbole to say that social media is going through a bit of a rough spot. More people than ever are abandoning Facebook over issues of data distrust. It also wouldn’t be an exaggeration to say that the development of augmented reality (AR) is still in its experimental stage. But one startup is […]

See the Potential of Mobile Augmented Reality in Our New Demo

What comes to your mind when you hear the words “augmented reality” (AR)? Do you immediately envision someone with clunky futuristic goggles, maybe with some sort of auxiliary interface tool in their hand? Or maybe you think of trying to capture that pesky pocket monster sitting on your friend’s shoulder? You wouldn’t be wrong with […]

Google Makes Maps Available for Developers to Create the Next Pokemon Go

Are you an augmented reality (AR) developer? Well, I’ve got some great news for you — popular game development platform Unity now has access to Google Maps. This move is aimed to foster the next Pokemon Go, so if you have any unique ideas, it’s never been a better time to start! The announcement follows closely behind Google’s launch […]

Google Launches ARCore Software Development Kit

2018 is going to be a big year for augmented reality (AR). With the release of the Magic Leap’s much-anticipated AR goggles and the possibility of lasers for AR in Apple’s next iPhone, there is a lot to look forward to. And with Google’s newest announcement, AR developers and beginners alike can jump into the […]

Google Makes AR Search Tool Available for All New Phones

Tired of having to type in keywords every time you want to search for something? Well, you’re in luck! Google is releasing their augmented reality (AR) search tool, Lens, for practically all newer phone models. The Hindered Future of Search Last May, Google released what many were calling “the future of search.” Any time you […]

Has the AR Industry Already Been Conquered by Magic Leap?

If there’s one word that aptly sums up augmented reality (AR) developer Magic Leap, it would be “mysterious.” The tech enigma has managed to raise billions of dollars from many of Silicon Valley’s most prestigious tech companies without any actual product available on the market. But as more of Magic Leap’s ambitious plans become revealed, […]

The New York Times Adds Augmented Reality to Their App

Augmented reality (AR) is regularly in the news these days, but the New York Times has decided to literally put it in their stories via mobile app. Is this the dawn of a new era for journalism? Immersive Journalism After announcing that it would start enhancing stories with AR development, New York City‘s famed publication […]

Is Augmented Reality Just a Novelty?

Augmented reality (AR) has come a long way from being a subject only discussed in social circles of the San Francisco developer community. With the help of Pokemon Go, AR broke into the mainstream spotlight. But while everyone’s excited for its future, many are wondering — where does it go from here? Some Very Real Obstacles […]

DeepFrame Wants You to Ditch Your AR Glasses

Out of all of the technologies of the future, augmented reality (AR) feels the most disconnected from a consumer standpoint. Unless you’re attending new tech conferences or have a buddy in AR, getting to play with cutting-edge (or any) AR is rare for the average consumer. Pokemon Go was a huge success partially because of […]