Will Augmented Reality Drive the Next Big Social Media Platform?

It wouldn’t be hyperbole to say that social media is going through a bit of a rough spot. More people than ever are abandoning Facebook over issues of data distrust. It also wouldn’t be an exaggeration to say that the development of augmented reality (AR) is still in its experimental stage. But one startup is […]

See the Potential of Mobile Augmented Reality in Our New Demo

What comes to your mind when you hear the words “augmented reality” (AR)? Do you immediately envision someone with clunky futuristic goggles, maybe with some sort of auxiliary interface tool in their hand? Or maybe you think of trying to capture that pesky pocket monster sitting on your friend’s shoulder? You wouldn’t be wrong with […]

Google Makes AR Search Tool Available for All New Phones

Tired of having to type in keywords every time you want to search for something? Well, you’re in luck! Google is releasing their augmented reality (AR) search tool, Lens, for practically all newer phone models. The Hindered Future of Search Last May, Google released what many were calling “the future of search.” Any time you […]

The New York Times Adds Augmented Reality to Their App

Augmented reality (AR) is regularly in the news these days, but the New York Times has decided to literally put it in their stories via mobile app. Is this the dawn of a new era for journalism? Immersive Journalism After announcing that it would start enhancing stories with AR development, New York City‘s famed publication […]

Is Augmented Reality Just a Novelty?

Augmented reality (AR) has come a long way from being a subject only discussed in social circles of the San Francisco developer community. With the help of Pokemon Go, AR broke into the mainstream spotlight. But while everyone’s excited for its future, many are wondering — where does it go from here? Some Very Real Obstacles […]

What’s Next for Augmented Reality in 2018?

2017 has been a stellar year for augmented reality (AR) development, so it’s hard to say goodbye. But 2018 is anticipated to be an even bigger year for AR technology. By the time 2019 rolls around, AR will no longer be a novelty. With advances in both software and hardware, it will become a more […]

Can Augmented Reality Improve the Food Industry?

Augmented reality (AR) is undoubtedly a versatile technology. It’s being utilized in extremely different ways, like furniture shopping and drone flying. But its potential is just beginning to be realized. This explains the intense competition among startups to lead the AR market. 2018 will be an important year for AR development; it will enter many more industries than we […]

What’s Next for Mobile Apps in 2018?

With 2017 wrapping up, it’s hard to recollect all of the changes and disruptions that have occurred in mobile app development over the entire year. However, the fast-approaching future doesn’t allow any time to dwell on the past — 2018 will be a prime time of transformation for the app economy and developing technologies. The new […]

Apple’s Next iPhone May Have Lasers for Augmented Reality

iPhone app developers, we hope you’ve been studying up on your optics. The iPhone X may have just become available at the beginning of this month, but there’s already news about its successor. Bloomberg recently reported that Apple is considering incorporating a laser in the next iPhone iteration to improve Augmented Reality (AR) applications. Transforming the […]

Apple (Finally) Announces Its AR Platform at WWDC

Everyone in tech seems to agree that the future is in augmented reality, but a clear AR leader has yet to emerge. Google and Facebook have a head start on the competition, but Apple threw its hat in the ring at this week’s WWDC with ARKit, its new AR platform. Apple can now claim that […]