Should Startup Founders Split Equity Equally?
Equity feels imaginary for some early stage startups. Far from splitting up potential shares, the prospect of turning a profit is daunting enough. Many founders opt to avoid conflict and simply split equity evenly, allowing them to commit 100% of their talent to the project without feeling cheated or left out. The question for iPhone […]
Asian Chat Apps Suggest Mobile Environments Trump Interfaces
Line, a massively popular mobile messaging app from Japan, went public last week, jumping over 50% in it’s first day on the market. Mobile app developers are looking at the Asian messaging titans (Line and WeChat) with renewed curiosity and many questions. Are immersive, all-encompassing social messaging apps the future? In five years, will apps […]
iOS vs Android: How to Choose a Platform
Choosing a platform isn’t easy, but it’s one of the most important decisions faced by early-stage startups. Depending on the services your app offers, choosing the right platform can mean the difference between success and failure — no matter how talented your mobile app development team. We’ve guided hundreds of startups through the planning, development, […]
Augmented Reality vs Virtual Reality: Which Trend Will Dominate?
Virtual reality has been dominating media coverage of tech, and when mobile app users imagine the coming VR revolution they usually imagine the sort of VR devices we saw at SXSW — big headsets, cords on the ground, complete visual immersion in a digital world. So Pokemon Go, the record-setting high-growth mobile gaming startup from […]
The Best Apps to Accelerate Your Startup
The startup life has never been easy. More than 90% of mobile apps fold within a year of launch. Even fewer move on to become commercially viable. At the same time, startup profits are higher now than they’ve ever been before, with mobile app developer revenues from the Apple App Store and Google Play rising […]
Freemium Pricing: Can it Work for My App?
In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Uber Trying to Win Back Their Most Valued Resource: Drivers
Uber, like any sharing-economy mobile app developer, has two main resources: workers and customers. This may sound simplistic, but it’s actually a tricky and unique balance in the on-demand startup industry, compared with worker and consumer relations in more traditional companies. When a mobile app becomes the interface between employer and employee, efficiency increases — […]
Some of the Biggest Tech Products Started as Side Projects
What do Gmail and Facebook have in common with a Post-It Note? The fact that they all started as side projects. More than any other industry, tech has offered developers and designers the chance to rapidly prototype their ideas — however off-the-wall or unrealistic — and bring them to market with minimal investment. iPhone app […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
How to Market Your Startup for Maximum Discoverability
If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]