Here Comes the New iPhone (Please Let There Be Surprises)

The day has finally come: it’s September 12th and tech reporters and Apple cognoscenti will soon pile into the brand new Steve Jobs Theater on the Apple Park campus to hear all about those new iPhones. But as any iPhone app developer who has not been in a coma over the past few months will […]

On September 12th, Apple Will Unleash the iPhone 8

The date iPhone app developers have been waiting for is officially here: September 12th. That’s when Apple will hold its next big event, unveiling the new iPhone and various updates for iOS devices. Invitations to the launch read, “Let’s met at our place,” making this the first event to be held at the Steve Jobs […]

Made in the U.S.A.: Is Apple Building Plants in America?

The latest Apple rumor has come from an unusual source, one that has often appeared to be at odds with the tech giant and its values: President Donald J. Trump. If the president is to be believed (and with this president, there is always room for doubt), Apple CEO Tim Cook has promised to build […]

Apple Wants You to Unlock Your Phone with Your Face

  Expectations for the iPhone 8 are almost ridiculously high as Apple fanatics try to guess what the company has in store for its tenth-anniversary phone. Miami iOS app developers are hoping for radical design changes and features, the kind of thing that will remind people that the iPhone is the king of smartphones, the […]

Siri Comes Home in the Form of a New Voice-Activated Speaker

It’s a testament to Apple’s supremacy in the marketplace and culture that rumors about new products tend to drum up more excitement than most other companies’ big launches. Internet of things app developers and Apple devotees were thrilled this week to hear that the company’s answer to Amazon Echo and Google Home may be right […]

Why Would Apple Drop the Headphone Jack from New iPhone?

Apple has a history of making their own rules rather than following consumer expectations. In most industries — especially high-overhead ones like hardware — this approach would be disastrous. In spite of this, Apple has clearly gone on to become an iconic brand, dominating the mobile marketplace and supporting the premier platform for mobile app […]