Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
How to Pitch Your Startup and Get Investment Capital
In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself in a situation most iPhone app developers would kill for: meeting one-on-one with investor Chris Sacca (of Twitter, Instagram, etc.) to pitch his app idea. Unfortunately, the meeting didn’t go as planned — to put it lightly, Blumberg crashed and […]
How to Market Your Startup for Maximum Discoverability
If you figured acquiring loyal users for your app would be cheap, brace yourself for a reality check. As of December 2016, user acquisition costs for iPhone app developers have soared to over four dollars — twice as much as the previous year. The situation isn’t much rosier for San Francisco Android app developers, with […]
Eat, Sleep, Code, Recharge: Downtime Matters for Developers
The iPhone app development community, more so than other industries, places an extremely high value on efficiency and commitment to the craft. The ideal coder spends virtually every waking moment working through difficult engineering challenges and building digital products. The ideal mobile app coder doesn’t waste time cooking — instead, they drink soylent. They don’t waste […]
Decoding Healthcare: Congress Pushing for Medtech Progress
iPhone app developers have been pushing for MedTech for years. The value modern, mobile software offers in the healthcare arena is obvious, especially considering the US medical industry’s reputation for high bureaucracy and steep costs. While the vast majority of American don’t know about it, Congress has been slowly but surely pushing for MedTech advances […]
Microsoft the Latest Tech Titan to Enter the VR Space
Virtual reality (VR) is a hot topic among mobile app developers these days. We’ve lead panels on the technology with investors worldwide and seen some of the latest and greatest new technology at SXSW. Now, even Microsoft is getting into the VR game through the aggressive expansion of HoloLens, their “mixed reality” headset. Microsoft’s device […]
The next Unicorn Sharing Economy App Will Sell By-Products
By-products are a huge problem in the global economy, on both the large and small scale. Six hot dogs in a package and eight buns in a bag? Chances are the leftovers get wasted. A plane crosses the Atlantic with ten empty seats? You can practically smell the money burning. Basecamp co-founder Jason Fried wrote […]