Controversial iPhone 7 Headphones Put Software Center Stage

There’s a saying that for a carpenter, the solution to every problem is a nail. The saying holds true among techies — mobile app developers will always see software solutions, while hardware designers will always see hardware solutions. This debate is raging particularly brightly within Apple right now, as users discovered thanks to the iPhone […]

How Startups Can Succeed as “Mega-Apps” Dominate App Store

Apps are like people — they tend to congregate in the interest of convenience. User behavior has changed dramatically in recent years, and there’s no longer a feeling of excitement about seeking out, downloading, and learning to use smartphone apps. Instead, users expect things to “just work.” Between Google’s predictive information services and the prevalence […]

Studies Show Diverse Startup Teams Outperform Their Peers

Diversity is more than just a buzzword in Silicon Valley. A study in the last year by McKinsey found that ethnically diverse teams outperformed their peers by as much as 35 percent. MIT, Columbia University, and other leading research institutions have made similar findings. Overall, homogenous teams tend to make more predictable decisions — and […]

Apple Going All-in on IoT and Connected Home Devices

The smart home is here — it just isn’t evenly distributed yet. (Or, more specifically, properly organized.) The biggest critique against IoT startups among New York City mobile app development companies is that the field is simply scattered. Users have been slow to adopt IoT devices largely due to the friction of installing an individual […]

3 “Easy” Startup Roles, and Why They Aren’t Actually Easy

Engineers can dismiss designers as frivolous and unskilled. Designers are just as likely to dismiss engineers as tasteless code monkeys. Everywhere you look at an NYC mobile app company, you’ll find plenty of opinions about which roles are “easy” in a tech startup. This can be incredibly frustrating for team members when other people on […]

App Store Sees 106% Growth as iPhone 7 Launches

This has been a huge week for iPhone app developers. First, thanks to an unintended (but much appreciated) social media gaffe, Apple users all over the world got a first look at promotional materials for the new iPhone 7 — and the first look doesn’t disappoint. Second, in a press event to support the iPhone […]

Google Analytics Come to Cards for Mobile App Developers

Google’s Analytics suite has been growing steadily larger on the back end, adding new features and functions to help websites and app developers understand their products better. The biggest problem, though, has been information overload. When you can know everything about what visitors to your site are doing, how can you decide what information is […]

MedTech and Diversity Themes at Y Combinator S16 Demo Day 1

Y Combinator is lifting the curtain on this year’s batch of disruptive mobile startups. While the products are diverse and often unexpected, a few themes shine through: MedTech and diversity. Seeing health-focussed startups in significant numbers is encouraging, as mobile app developers have been trying to break into the medical industry for years with limited […]

How to Make an App Your Users (and the App Store) Will Love

Submitting apps to the Apple App Store is the scariest part of mobile app development. Apple is notoriously selective about the apps they allow into the iTunes ecosystem, meaning that only carefully-vetted iPhone and iPad app developers ever see their products reach end users. When it’s all said and done, around 30% of apps are […]

App Developer Input Could Make MedTech Mainstream by 2019

It’s been a big year for MedTech, and mobile app developers building medical products are partly responsible. The healthcare industry has been one of the slowest to adapt to our digital times, but ACT The App Association and other developer groups are confident that the pressure put on legislators to update medical systems will soon […]